Lecture 9 - Homework - Developing further

Critique:

I sent through my previous posters to Matt for a critique before tomorrow's class, he said -

- Make sure that while they look different they communicate the same message

- I like the way you are exploring graphic representations of the eye over laying the actual photographs. While this concept could be evolved further it does have potential.

- The type still needs a bit more clarity

- The pencil could be a nice touch

- At present the colours are very heavy almost oppressive. You want it to look uplifting, empowering and inspiring.

From here:

I am going to continue developing these from this critique. 

I will use Matt's feedback and see what I can create from this, thinking about making it more empowering and maybe searching some empowering colour schemes and artist presidents. 

I will also work further on the eyes and the wording on my posters. 

Defining type:

The use of these words as Matt suggested now ties my two posters back into the theme and the tight idea of literacy being a right not a privilege and celebrating New Zealand's equal education system by making everyone attend and learn schooling. 

Working on eyes:

This in contrast already feels much more subtle and interesting with the eyes having different shades of green and being toned down a lot from the original. 

Researching better colour schemes:

http://www.empower-yourself-with-color-psychology.com/color-meanings-in-business.html 

After reading these ideas I should be moving away from the blues and bringing in lighter 'cheerier' colours. 

Colour scheme examples - 

Applying some different colour schemes:

This colour scheme seems like something more of a brochure advertising a company, not a poster that needs to stand out above the rest.

This poster colour scheme is looking a lot more educational and informative, the colours are calm and clear with the red popping out over the rest.

This second poster is calm and nice, the colour scheme presents the ideas of the posters well and as viewers you read and understand this poster well. 

With this the colour of the outlines almost stand out over the text which creates a visual hierarchy where you look at the children first then react to their happy faces and want to know more so read the key text.

Final refinements:

As a series these two posters look really well together and individually, although they both have different styles to them they fit together and have the same idea behind them.

Printed to full scale:

These two posters beside one another look nicely and do express the ideas and concepts surrounding education equality in New Zealand. I am happy with how they are both looking at this point and are hoping class critiques tomorrow go really well and there are only minor changes needed to perfect the two posters. 

Lecture 9 - Homework - Developing two concepts towards a resolved final

Poster 1 - 

Developments:

I have read the wording here and similar to what was discussed in one of my early critiques this says that we need this, not that we have it and that we want to celebrate this fact.
I will re-word this. It works with the designs of the children wearing school uniform an also the use of the colour really gives the poster a child like feel, even as if the children were drawn onto the page. The colours being really bold and bright means my poster will really stand out against other posters.

Better wording: 

The use of Logos is most importance when you read the factual information which convinces viewers that New Zealand is a good place with a good education system.
There is also a small use of Pathos as you see the children and react the the message about them, but the majority of this argument in this poster is Logos.

Looking at all the colour schemes and colour combinations - continuing developing layout

I believe the best colour combination is either the orange or the dark blue previously used, these posters stand out over the others and the words really come forward in those ideas.

Selected development of poster 1: 

This poster development is much more advanced than the dull concept I had in class, the colours are stronger and the use of the uniforms with school bags ties the theme down to school children specifically, addressing what I was critiqued about with the children looking like a diversity advertisement.
The use of the large text over the complimentary coloured background really makes an impact and expresses through the ideas of us celebrating New Zealand's education system.
The layout works nicely and there is a large amount of negative space between the text and the illustrations.
The ideas surrounding ihi wehi and the techniques this is working are the same as previous.

Poster 2 - 

Developments:

This second development I have used Matt's critique ideas and really developed the eyes to be different and look more interesting, I think with the use of the overlaying illustrations and the different textures it represents education more than sight or blind.

The Ihi of this poster is the eyes drawing viewers in with the strong words you can read sparking Wehi a reaction of curiosity wondering and thinking what does this poster mean and what is it about. 

Reflection on both posters:

The colour schemes of my two posters also go together well, they are two very different concepts of different styles but together they have the same colour - scheme linking them on another level to just the same theme.

Lecture 8 - Homework

Continued developments for Monday's interim critique:

Poster 1:

Trying some new colours and different compositional layouts, keeping larger text for legibility.

This poster I have selected for critique tomorrow, it is a good conceptual development which has the text aligning differently with visual flow, firstly you read education. then flow upwards to it's compulsory which then leads you into the text and the information about what the poster is discussing, the simplistic colour background means the children stand out and they relate to you as they are staring directly out of the poster at the viewer.
The children are also making a slight heart shape also.

Poster 2:

Going back to basics and research and thinking about design techniques and what I need to really make a good poster and create a successful design which speaks to consumers and the target audiences of people in New Zealand, arguing the point that New Zealand has great state education which gives kiwi's a chance.

Trying different colours and a simplistic new layout, much cleaner than the last -

Selected poster for critique:

This poster with the word hello brings people in and want to read and know more about what this poster is saying to you, the use of information under the hello to express factual information in a logos type way brings through my points and ideas stronger. The colour scheme all being blue works well too as the eyes and the eyes really draw in your curiosity as a viewer.

I believe this poster does draw people in, and the bigger eyes and big bold hello means from a distance people will be drawn in to investigate further.