Lecture 1 - Week 1 - 18/07/16

Lecture 1 - 

Ihi Wehi - Communicating Messages through poster design.

- Emotional and psychological behaviour

Visual Rhetoric
- The art of persuasion
- The idea of impact
- Distilling an object

Ways to communicate this
- Juxtaposition
- Subversion - manipulation of an existing element to introduce a new idea
- Parody - mocks rather than celebrates
- Homage - acknowledges original
- Satire - Irony and humor, sarcasm to expose an issue
- Pastiche - imitation of a style that celebrates

Subject Matter - Equality
"Is New Zealand Equal?"

- Many ways to look at this.
- Explore a range of subject matter
- Information and research

Brief - 

Rhetoric:
- Pathos
- Logos
- Ethos

Creating two A2 persuasive posters - using rhetoric
- Two visual posters arguing the same points in different ways
FOR or AGAINST the issue.

- Full colour
- A2

Two interim reports -

Week 3 - Session 1 - 4 x A3 visuals with different approaches
Week 5 - Session 1 - 2 x A2 refined visual presentations, all info in place, final critique at full scale

Hand in at end - 

Posters
Process blog on blogger
Folder with the developments and progress

Mark Sheet - 

Research - good understanding of issues and depth, dig deep find a meaty idea, search poster design and analyse and critique posters with information about what these posters are portraying, analysis.
Explored approaches
Design, type, craft, composition
Exploration
Documentation, blog, presentation, rationale
Attendance COMPULSORY

Tips:

Think outside the laptop, get cutting and pasting.
Articulate what you're doing
Research facts and information, choose something you believe in.

Tutorial - Exercise Ihi and Wehi posters 

Exercise - Analyse posters with the terms ihi and wehi, components and responses.
Set C

Image 1 - Save San Francisco Bay

Ihi
- Death of the fish
- Impacting words bold
- Black like oil with the dead fish stamped
Wehi
- Sadness in seeing a fish like this
- Fear of this happening
- The feeling of toxic and dirt
- Worry for the future if this is what is happening
Logos - Factual information
Pathos - Appeals to information

Image 2 - There's a little M in everyone

Ihi 
- The shock factor through use of disturbing not typically seen imagery
- The message of obesity, fast food consumption, consumerism
- The contrast between the small athletic man jumping and the obese man looking up to the other man
- Smirk of the logo with the quote being in everyone
Wehi
- Feelings of worry and concern
- Humour
- Disturbing
- Shocking
- Impact through the use of humour
Pathos - Emotions of strong feelings
Subversion - Through the manipulation of the logo into a smirk changing the meaning

Image 3 - SOS 

Ihi 
- The burger and unhealthy foods looking gross
- The drops looking toxic and revolting
- Clear info and imagery SOS
Wehi 
- Feeling grossed out
- Don't want to eat the food
- No humour straight to the point
- Off putting
Pathos - Feelings - forcing you to feel grossed out, not well, heart attack on a plate
Logos - Has information about the topic

Image 4 - Racism 

Ihi 
- Scribbly and scruffy
- Smudged moving or falling down
- C - Symbol of jaws and sharp teeth looks like it is eating
- Red is eating away at yourself
Wehi
- Confusion
- Trapped
- Things are falling and collapsing, trying to get out of the jaws of racism?
- Aggressive, fear, worry, angry and rough
Pathos - feelings of fear

For next class - 

Arguing there is a growing inequality - Research for debate
Example of Ihi Wehi in posters in the real world